2 Comments
Jul 2Liked by Alejandro Yela

I've tried conducting this type of research several times, but I often hit a roadblock when it comes to contacting the key individuals involved. Could you share your approach for reaching out to the C-suite?

Expand full comment
author

In most cases, being involved in the scene helps. Approaching people who may help you contact or provide a warm approach is very useful. I would say that with a Zoom-reliant world, in person have become incredibly powerful. Alternatively LinkedIn, cold calling and cold emailing are a slightly worse alternative, but can work

Expand full comment