I did seo amazon affiliate sites and some heavily seo dependent ecommerce sites for a number of years. The platform risk for me with relying on google algorithms is too much. I had industry leading brands in niche spaces which ended up dumpster fires with one algo tweak from google. It’s part of the industry and you can adapt but it’s gut wrenching revenue volatility.
I’m very intrigued as to why they didn’t want the interview posted 🧐
E-commerce SEO and iGaming SEO are worlds apart when it comes to data analytics. Just so you know, iGaming pulls in ARPUs (Average Revenue Per User) about 10x higher than e-commerce. This means the margin for error in iGaming is way bigger, making it a lower-risk game overall. But because of that, nailing optimal operations is absolutely crucial.
Take a look at their competitors. Most of them struggle big time because they’re usually not running profitable businesses. Cost control is everything in this business, and most people don't know how to manage it (main costs are software and personnel). A prime example is XL Media, which is literally going through liquidation right now.
As for the comment about the recording being shared, they seem to prefer keeping that stuff strictly within official channels. It’s probably just to keep things under wraps. Their core shareholders are either pension funds or themselves, so they’re not exactly desperate for capital or extra attention.
Thanks for the post! Interesting business.
I did seo amazon affiliate sites and some heavily seo dependent ecommerce sites for a number of years. The platform risk for me with relying on google algorithms is too much. I had industry leading brands in niche spaces which ended up dumpster fires with one algo tweak from google. It’s part of the industry and you can adapt but it’s gut wrenching revenue volatility.
I’m very intrigued as to why they didn’t want the interview posted 🧐
E-commerce SEO and iGaming SEO are worlds apart when it comes to data analytics. Just so you know, iGaming pulls in ARPUs (Average Revenue Per User) about 10x higher than e-commerce. This means the margin for error in iGaming is way bigger, making it a lower-risk game overall. But because of that, nailing optimal operations is absolutely crucial.
Take a look at their competitors. Most of them struggle big time because they’re usually not running profitable businesses. Cost control is everything in this business, and most people don't know how to manage it (main costs are software and personnel). A prime example is XL Media, which is literally going through liquidation right now.
As for the comment about the recording being shared, they seem to prefer keeping that stuff strictly within official channels. It’s probably just to keep things under wraps. Their core shareholders are either pension funds or themselves, so they’re not exactly desperate for capital or extra attention.